To achieve the highest possible selling price, you need to get three things right:
Determining the market value realistically
A single estimate is not enough. That is why Bestag combines two independent valuation methods.
We start with two hedonic valuations from IAZI/CIFI and Wüest Partner—the leading valuation models in Switzerland. At the same time, the Bestag algorithm identifies the three agents best suited for your property.
These three agents will view your property and each prepare their own valuation. Together with the two hedonic valuations, you will receive five independent assessments of the market value.
The five valuations are clearly compared side-by-side. They form the basis for the asking price and the subsequent sales process.

Choosing the right agent
With their valuation, the three agents are simultaneously applying for your sales mandate.
During the viewing appointment, each agent presents their marketing strategy and explains how they intend to achieve the highest possible sale price. You will experience all three candidates under identical conditions, allowing you to directly compare their valuations, strategies, and personal presentation.
The agent you choose will later be held accountable to their own valuation. If they sell the property for less than their estimated value, their commission is reduced. This makes unrealistically high valuations, used solely to win the sales mandate, unattractive.
Only then do you award the exclusive sales mandate.

Motivating the agent correctly
The actual marketing begins with the sales mandate. How the agent is compensated influences their behavior.
With the classic commission model, the additional earnings for a higher sales price are comparatively low. With a fixed price, the agent receives the same compensation regardless of the sales price. Both models therefore provide only limited incentives to exhaust the final price potential.
Bestag therefore arranges a performance-based brokerage agreement. The valuation used by the agent to win the sales mandate serves as the benchmark. If they achieve a higher sales price, they receive a bonus. If the sales price remains below that, their compensation is reduced accordingly.
This ensures that both the seller and the agent pursue the same goal throughout the entire sales process: the highest possible selling price.
Bestag negotiates this contract exclusively in your interest – with no upfront payment. Because in the end, what matters is not a lower agent commission, but a higher sales price.

FAQs
Answers to frequently asked questions
What happens when a buyer makes an offer – do I decide on my own?
Yes. The agent will present the offer to you and provide advice. However, the decision to accept, reject, or make a counteroffer rests entirely with you. The agent cannot sell your house on their own authority.
Will Bestag share my phone number with the real estate agents?
Bestag coordinates the contact with the three selected real estate agents. Your contact details will only be shared with your consent – not with a mass of agents.
Will my neighbors find out that I am selling?
Only when your property is listed on a sales portal – and that is entirely your decision. Everything remains discreet until then.
Will my property be listed immediately, or do I decide when it goes on the market?
No. You decide when your property goes on the market – and at what price. The agent cannot do anything without your approval. You retain full control over the marketing process.
What if I don't like any of the three agents – can I decline without incurring any costs?
You are under no obligation. If none of the three agents convince you, you are free to decline. You will be responsible for the valuation costs, but you are not entering into a brokerage contract.
Do I have to sign anything before I meet the three brokers?
You start with a free online valuation at bestag.ch and an initial consultation with Bestag. You only sign the brokerage contract once you have chosen one of the three brokers – not before.
Bestag: over 800 successful property sales since 2017
Bestag supports private owners across Switzerland with their property sales. Our independent advice, frequent media appearances, and our expert book make us one of the most recognized specialists for property sales in Switzerland.
