Sell your property for the highest possible price
Patrice Choffat, Gabriel Diezi, and their team are here to help you get everything right
To achieve the highest possible selling price, you need to get three things right:
Determining the market value realistically
A single estimate is not enough. That is why Bestag combines two independent valuation methods.
We start with two hedonic valuations from IAZI/CIFI and Wüest Partner—the leading valuation models in Switzerland. At the same time, the Bestag algorithm identifies the three agents best suited for your property.
These three agents will view your property and each prepare their own valuation. Together with the two hedonic valuations, you will receive five independent assessments of the market value.
The five valuations are clearly compared side-by-side. They form the basis for the asking price and the subsequent sales process.
Choosing the right agent
With their valuation, the three agents are simultaneously applying for your sales mandate.
During the viewing appointment, each agent presents their marketing strategy and explains how they intend to achieve the highest possible sale price. You will experience all three candidates under identical conditions, allowing you to directly compare their valuations, strategies, and personal presentation.
The agent you choose will later be held accountable to their own valuation. If they sell the property for less than their estimated value, their commission is reduced. This makes unrealistically high valuations, used solely to win the sales mandate, unattractive.
Only then do you award the exclusive sales mandate.
Motivating the agent correctly
The actual marketing begins with the sales mandate. How the agent is compensated influences their behavior.
With the classic commission model, the additional earnings for a higher sales price are comparatively low. With a fixed price, the agent receives the same compensation regardless of the sales price. Both models therefore provide only limited incentives to exhaust the final price potential.
Bestag therefore arranges a performance-based brokerage agreement. The valuation used by the agent to win the sales mandate serves as the benchmark. If they achieve a higher sales price, they receive a bonus. If the sales price remains below that, their compensation is reduced accordingly.
This ensures that both the seller and the agent pursue the same goal throughout the entire sales process: the highest possible selling price.
Bestag negotiates this contract exclusively in your interest – with no upfront payment. Because in the end, what matters is not a lower agent commission, but a higher sales price.
FAQs
Answers to frequently asked questions
Can I still switch brokers after the initial consultation?
Yes. If you haven't signed the brokerage agreement yet, you are free to choose. And even after signing, you can cancel at any time – in accordance with Art. 404 of the Swiss Code of Obligations.
Can I adjust the selling price myself at any time?
Yes. You determine the asking price and you can adjust it. While your agent may recommend a price adjustment, the final decision is yours. However, a word of caution: don't lower the price in a rush just because you haven't found a buyer after a month. Patience pays off.
What happens if the buyer backs out after the notary appointment – who is liable?
The notary appointment formalizes the purchase agreement. Once it has been signed and notarized, the sale is legally binding. Withdrawing after this point would constitute a breach of contract, resulting in legal consequences for the buyer.
Will I start receiving calls from real estate agents as soon as I complete the online valuation?
No. The online valuation on bestag.ch is just the first step. After that, Bestag will contact you—not random real estate agents. Bestag coordinates the introduction to the three selected agents, which only happens once you are ready.
What if the broker performs poorly or puts me under pressure – can I cancel at any time?
You can terminate the brokerage agreement at any time – OR Art. 404. Furthermore, the bonus-malus system provides an objective view of whether your broker is delivering results. As an oversight body, Bestag also identifies when a broker is not putting in the necessary effort.
What if I decide against selling – do I have any obligations then?
The flat-rate valuation fee has been paid – but you have no further obligations. No brokerage contract, no commission, no penalties. The valuations are yours to keep and will help you make an informed decision.
Bestag: over 800 successful property sales since 2017
Bestag supports private owners across Switzerland with their property sales. Our independent advice, frequent media appearances, and our expert book make us one of the most recognized specialists for property sales in Switzerland.