The costly mistake 8 out of 10 homeowners make
View

Patrice Choffat, CEO of Bestag, on the podcast «Unlocked» by Swissquote

Site Label

"We ensure that you don't sell your property for less than it's worth"

Patrice Choffat, Gabriel Diezi, and their team are here to help you get everything right—and sell your property for the best possible price. Since 2017, Bestag has successfully guided over 800 property sales. We look forward to meeting you!

Patrice-Choffat
K Geld LogoGoogle Review Logo
Patrice ChoffatReal Estate Expert, Author,and Founder of Bestag AG
What people say about us
Buchcover von Patrice F. Choffat: Dürfen es 100’000 Franken mehr sein? Ein Guide zum Immobilienverkauf.

Could you use an extra 100,000 francs?

In this expert guide from Bestag, you will learn about the common mistakes property owners make when selling—and how you can avoid them.

Vermeiden Sie diese drei Fehler – und verschenken Sie kein Geld beim Immobilienverkauf

1
Fehler 1
Die Immobilie falsch bewerten

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla.

Card Label
Long heading isökdsfjöajds adfjö asdfkjöas fjasö faskf asködf sökdfj aösf. fasd föaks jfs dfö sf ökf sdjf  what you see here in this feature section

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Patrice Choffat
1
Fehler 2
Den falschen Makler wählen

Nicht jeder Makler erzielt mit jeder Immobilie dieselben Ergebnisse. Die Wahl des Maklers gehört zu den wichtigsten Erfolgsfaktoren beim Immobilienverkauf.

1
Fehler 3
Den falschen Maklervertrag unterschreiben

Der Maklervertrag bestimmt die Anreize Ihres Maklers. Ein ungeeignetes Vergütungsmodell kann dazu führen, dass ein schneller Abschluss wichtiger wird als der bestmögliche Verkaufspreis.

Genau hier setzt die Bestag-Methode an. Sie optimiert Bewertung, Maklerwahl und Maklervertrag – die drei entscheidenden Hebel für einen erfolgreichen Immobilienverkauf.

Vermeiden Sie diese drei Fehler – und verschenken Sie kein Geld beim Immobilienverkauf

1
Fehler 1
Die Immobilie falsch bewerten

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla.

1
Fehler 2
Den falschen Makler wählen

Nicht jeder Makler erzielt mit jeder Immobilie dieselben Ergebnisse. Die Wahl des Maklers gehört zu den wichtigsten Erfolgsfaktoren beim Immobilienverkauf.

1
Fehler 3
Den falschen Maklervertrag unterschreiben

Der Maklervertrag bestimmt die Anreize Ihres Maklers. Ein ungeeignetes Vergütungsmodell kann dazu führen, dass ein schneller Abschluss wichtiger wird als der bestmögliche Verkaufspreis.

Genau hier setzt die Bestag-Methode an. Sie optimiert Bewertung, Maklerwahl und Maklervertrag – die drei entscheidenden Hebel für einen erfolgreichen Immobilienverkauf.

FAQs

Answers to frequently asked questions

My house has a backlog of maintenance – can Bestag still provide an accurate valuation?

Yes. The detailed hedonic valuations take around 40 data points into account, including condition, standard of finish, and level of maintenance. A house with a backlog of maintenance is valued lower than a comparable renovated property. Furthermore, local real estate agents know the market: they know what kind of discount buyers expect for unrenovated properties and whether there are any project developers interested in the land.

Is Bestag available throughout Switzerland – including French-speaking Switzerland and Ticino?

Yes. Bestag has offices in Zurich, Bern, and Préverenges (VD) and can be reached via regional phone numbers covering St. Gallen, Lucerne, Basel, Bern, Fribourg, Neuchâtel, Geneva, Vaud, Valais, and Chur. The website is available in German, French, and English.

Can Bestag also protect me during price negotiations with the buyer, or am I on my own with the agent?

A good real estate agent handles price negotiations on your behalf, meaning you have no direct contact with the buyer and cannot be pressured. The agent must always consult with you and cannot make decisions independently, ensuring you remain in control. What makes the Bestag model unique is that our bonus-malus system gives the agent a genuine financial incentive to negotiate hard for you. Every additional franc they secure above the estimated value increases their commission. Furthermore, Bestag remains involved as a supervisory body. If the agent suddenly claims the price needs to be lowered, you can check with Bestag to verify whether that is accurate or if the agent is simply looking for a quick sale.

Does Bestag also work for luxury properties, chalets, or niche real estate?

For luxury or niche properties, the pool of potential buyers is very small, marketing often takes over twelve months, and expectations are high. The hedonic valuation model reaches its limits here. Nevertheless, identifying the right agent through Bestag’s algorithm—who has successfully marketed luxury properties in your region—is particularly valuable in these cases. It is best to clarify the details in a personal consultation with Bestag.

I've never heard of Bestag—why should I trust a company I'm not familiar with?

That is an understandable reaction. Bestag is not a company that runs TV commercials, but it is well-established in the Swiss real estate industry. The company was founded by Patrice Choffat and is headquartered in Zurich, with additional offices in Bern and Préverenges. Bestag has been featured in numerous Swiss media outlets, including Le Temps, RTS, Bilan, 24 heures, Swissquote, AGEFI, CNN Money Switzerland, and Immoday. The foreword to the Bestag book was written by Prof. Dr. Thomas Richter, head of the Real Estate Management department at the ZHAW. On Google, Bestag has a rating of 4.9 out of 5.0—these reviews are publicly viewable. Bestag has already facilitated several hundred property sales. Furthermore, professional market participants such as lawyers and trustees recommend our services. You can verify all of this yourself—you don't have to take Bestag's word for any of it.

I want to sell my property myself – does Bestag still offer any value?

Selling your property yourself can make sense, but only under very specific conditions. Specifically: you are selling a condominium in a development where several identical units have recently been sold, and you know the exact price per square meter achieved. In all other cases—single-family homes, unique properties, or locations with few comparable transactions—you simply lack the market knowledge as a private individual to set the right price. If you set it too high, your property will "burn out." If you set it too low, you will give away six-figure sums without even realizing it. Even after deducting the commission, almost all sellers fare better with a professional real estate agent than they do on their own. Even if you are selling yourself, you can use the Bestag valuation to at least get a well-founded estimate of your property's market value.

Does this also work for communities of heirs where multiple people are listed in the land register and hold a right of veto?

Yes. The fundamental problem is that all owners listed in the land register have a right of veto. One person wants a quick sale, another wants to keep the property in the family, and a third thinks the price is too low. This leads to stalemates and disputes—sometimes lasting for years. Bestag provides a neutral foundation for this: our five valuations create clarity regarding the actual market value. No heir can claim the house is worth significantly more or less when five independent sources point in a similar direction. The book also recommends the right of first refusal model: the property is offered on the market, and any family member can acquire it by matching the highest third-party bid. In practice, not a single family member has exercised this right of first refusal in all these years. Without a discount on the market value, it simply isn't worth it for most people.

Can I still use Bestag if I already have an agent I am unhappy with, or if my property is already "burned" on the market?

Yes, both. If you are unhappy with your current agent, you can terminate a brokerage contract at any time in accordance with Article 404 of the Swiss Code of Obligations. You are never permanently tied to an agent, regardless of what the contract states. If your property is already "burned"—meaning it has been listed on a portal for too long and may have undergone price reductions—the book clearly advises taking the property off the market temporarily, pausing marketing efforts, and then starting fresh with a new, reputable agent and a realistic asking price. This is exactly where Bestag comes in: Bestag finds the right new agent for your property and uses our bonus-malus system to ensure that the starting price is set realistically this time.

Im Unterschied zu klassischen Maklern verkauft Bestag keine Immobilien selbst. Wir begleiten Eigentümer bei der Wahl des geeigneten Maklers, koordinieren den Verkaufsprozess und vertreten während des gesamten Verkaufs ausschliesslich die Interessen unserer Kunden.

Grundlage unserer Arbeit sind unabhängige Marktwertschätzungen, die systematische Auswahl der geeignetsten Makler und ein leistungsorientiertes Vergütungsmodell. Dieses Verfahren schafft Transparenz und bringt die Interessen von Verkäufer und Makler möglichst in Einklang.

Heute zählt Bestag zu den etablierten Anbietern für den privaten Immobilienverkauf in der Schweiz. Unser Ziel ist unverändert: Eigentümern einen besseren Weg zum Immobilienverkauf zu bieten.

Bestag: over 800 successful property sales since 2017

Bestag supports private owners across Switzerland with their property sales. Our independent advice, frequent media appearances, and our expert book make us one of the most recognized specialists for property sales in Switzerland.

askfjö afjöa fkjas döfkjsdö fkjsdf sjaöf ksdjf

Türkisblauer Bergsee umgeben von dichtem grünen Nadelwald und bewaldeten Hügeln, mit Bergen und blauem Himmel im Hintergrund.

"We ensure that you don't sell your property for less than it's worth"

Patrice Choffat, Gabriel Diezi, and their team are here to help you get everything right—and sell your property for the best possible price. Since 2017, Bestag has successfully guided over 800 property sales. We look forward to meeting you!

Patrice Choffat und Gabriel Diezi mit weissen Hemden und Jacken über der Schulter auf einer belebten Stadtstrasse.
K Geld LogoGoogle Review Logo
Patrice ChoffatReal Estate Expert, Author,and Founder of Bestag AG

Lebens-Situationen

Scheidung

So finden Sie eine faire Lösung für beide Seiten

Eine Scheidung ist emotional belastend genug. Umso schwieriger wird es, wenn auch noch eine gemeinsame Immobilie dazugehört.

Mehr erfahren
Braut und Bräutigam Hochzeitskuchendekoration, wobei die Brautfigur auf dem Rücken des Bräutigams liegt, beide stecken in einem Kuchen mit hellen Zuckerguß.
Erbschaft

Verkauf einer Immobilie in einer Erbengemeinschaft.

Selbst wenn sich alle Erben grundsätzlich über den Verkauf einer Immobilie einig sind, bleibt der Verkaufspreis oft umstritten.

Mehr erfahren
Zwei Personen, die ein kleines Modell eines orangefarbenen Hauses mit Garten auf einem Tisch übergeben, während eine dritte Person im Hintergrund beobachtet. Auf dem Tisch liegen Dokumente und ein Laptop.
Downgrader

Wenn das Eigenheim zu gross wird

Das geliebte Eigenheim wird langsam zu gross, der Gedanke an einen möglichen Verkauf jedoch löst Sorgen aus: so geht es vielen Schweizerinnen und Schweizern.

Mehr erfahren
Upgrading

Wenn die Wohnung zu klein wird

Die erste Wohnung war der perfekte Start. Doch mit der wachsenden Familie wird sie zu klein – und der Verkauf soll möglichst viel Eigenkapital für das erste Haus freisetzen.

Mehr erfahren
Scheidung
Erbschaft
Downgrading
Upgrading

Heading