Buyers do not pay for the average—they pay for the value of the individual apartment. If an attractive apartment is offered too cheaply, the potential additional revenue is lost forever. If a less attractive unit is priced too high, it often stays on the market for a long time and must eventually be discounted. Both scenarios reduce the project's total revenue.
Furthermore, mispricing individual apartments is difficult to correct later. Once the most attractive units are sold, their prices can no longer be adjusted. At the same time, overpriced apartments often remain on the market longer and face increasing downward price pressure. Incorrect pricing of individual units therefore impacts the sales success of the entire project.
Valuing each apartment individually
Bestag supports real estate developers with data-driven pricing for every individual unit. Instead of pricing all apartments based on an average price per square meter, we analyze the value-relevant differences of each apartment—such as its location in the building, view, sunlight exposure, floor plan, floor level, outdoor space, or privacy.
This creates a differentiated unit pricing strategy that reflects the market's actual willingness to pay as accurately as possible. Attractive apartments are not sold below market value, and less sought-after units do not sit on the market unnecessarily long. The result: faster sales and higher total revenue for the entire project.
