Rethinking real estate sales

Bestag is Switzerland's leading neutral real estate agent intermediary. Since 2017, we have been helping private owners sell their properties more easily, securely, and successfully.

Unlike traditional real estate agents, Bestag does not sell properties itself. We guide owners in choosing the right agent, coordinate the sales process, and represent the interests of our clients exclusively throughout the entire sale.

Our work is based on independent market valuations, the systematic selection of the most suitable real estate agents, and a performance-based compensation model. This process creates transparency and aligns the interests of the seller and the agent as closely as possible.

Today, Bestag is one of the established providers for private real estate sales in Switzerland. Our goal remains unchanged: to offer property owners a better way to sell their real estate.

What sets Bestag apart

Answers to frequently asked questions

Bestag uses an algorithm to analyze all listings on Swiss portals based on 15 criteria—is there anyone else doing that?

Yes. Bestag continuously tracks all listings on Swiss real estate portals to build a data-driven profile for every agent. The 15 criteria include, among others: prices achieved compared to the regional average, time on market, frequency of price reductions, portfolio fit (comparable properties), and withdrawal rate (how often an agent fails to sell a property). This isn't just a subjective recommendation from an acquaintance—it is a data-backed analysis of the entire Swiss real estate agent market.

So the performance-based compensation is already built into the contract—I don't have to negotiate that myself?

That’s right. Bestag has structured the contract to include a bonus-malus system. You don’t need to negotiate a performance-based fee with the broker—it’s already standard in the Bestag model. The broker accepts this contract as a condition of the mandate. The fact that they agree to it shows they are confident in their ability to achieve the best possible price.

The Bestag contract explicitly excludes dual agency—the agent is not permitted to collect from the buyer as well?

Yes. In the Bestag contract, the agent commits to acting exclusively in your interest as the seller and to not accepting any commission from the buyer. This is in your best interest, as an agent who also collects from the buyer has a conflict of interest.

Will I receive the five valuations as a document for my bank, notary, or heirs?

The five valuations are a key outcome of the Bestag process. They provide a reliable foundation for your pricing decisions and can also be presented to third parties, such as banks, notaries, heirs, or an ex-partner. This is particularly valuable in conflict situations, where a single valuation might be perceived as biased.

So Bestag stays involved as a supervisory body even after the agent has been selected—meaning I don't have to deal with the agent on my own?

Yes. Unlike when you hire an agent on your own, Bestag provides you with a neutral second opinion. If, after several months, the agent says the price needs to be lowered, you can check with Bestag for reassurance. If the agent isn't showing much initiative, you have a partner who can apply pressure. You aren't facing the agent alone—and that is the whole point. Ultimately, as the owner, you are responsible for protecting your interests. Bestag helps you do exactly that.

Does Bestag help me assess whether a bidding process would be beneficial for my property or if it is a trap?

Yes. We strongly advise against bidding processes that lack careful valuation and a clear pricing strategy. The chances of achieving the best possible price for a standard property this way are "extremely slim." Some flat-fee brokers use bidding processes to generate quick sales—often at the seller's expense. Bestag will advise you on whether a bidding process makes sense for your specific situation.

More FAQs

Bestag: over 800 successful property sales since 2017

Bestag supports private owners across Switzerland with their property sales. Our independent advice, frequent media appearances, and our expert book make us one of the most recognized specialists for property sales in Switzerland.

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